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Time Study
Drive-Thru VS Sprint-Thru
(Basis: QSR Drive-Thru Study 2024 & Sprint-Thru Technology)

 

 
The annual QSR Drive-Thru Study released for the last 20 years is well recognized in the industry. The QSR Drive-Thru Study 2024 conducted by QSR Magazine in partnership with Intouch Insight using mystery shoppers and sample locations primarily focused on the following touch points which are used in comparing drive-thru and sprint-thru for this time study:
  • Speed of Service which is also referred to as Total Time that is further divided into the following touch points:
    • Wait Times which is 'Amount of time from when the shopper enters the drive-thru lane to when they start to place their order'.
    • Service Times which is 'Amount of time it took the shopper to order and receive their food'.
  • Order Accuracy
  • Suggestive Selling
  • Food Quality

 

Wait Time

 

 
QSR Drive-Thru Study 2024
     Range: Fastest: Taco Bell 61.62      Slowest: Chick-Fila 181.15

WaitTime

 
 

 
Sprint-Thru - Wait Time
     Range: Fastest: 0      Slowest: 30.00

Fastest: Ready to pick up customers
Slowest: All other customers

 

 

Service Time

 

 
Service Time
     Range: Fastest: Taco Bell 194.16      Slowest: Chick-Fila 298.27

Additional time spent by shoppers who are asked to pull forward away from the drive thru may not be not included. So, the actual Service Time will be much more than the reported time.

ServiceTime

Communication Impact on Service Speed:
     Speaker was clear and understandable: 28% Faster
     Speaker volume was loud enough to hear: 13% Faster
     Shopper did not have to repeat their order: 27% Faster

Communication_Impact

 
 

 
Sprint-Thru - Service Time
     Range: Fastest: 150.00      Slowest: 300.00

Fastest Preparation: Ordering Time: 30.00      Preparation Time: 90.00;     Pick-up Time 30.00
Slowest Preparation: Ordering Time: 30.00      Preparation Time: 240.00;     Pick-up Time 30.00

Communication Impact on Service Speed:
     Speaker can be by passed and communication is always clear

Note: Ready to pick up customers will take only 30.00 as Service Time to pick up and leave. So Ready to pick up customers are not included in the Service Time.

 

 

Total Time

 

 
Total Times which is 'Sum of Wait Times and Service Times':
     Range: Fastest: Taco Bell 255.78      Slowest: Chick-Fila 479.42

TotalTime Total Time Impact on Lost Revenue: Per Year Per Store for every 5 seconds: $9,531.95

TotalTime_Impact

 
 

 
Sprint-Thru - Total Time
     Range: Fastest: 180.00      Slowest: 330.00

Fastest Preparation: Wait Time: 30.00       + Service Time: 150.00
Slowest Preparation: Wait Time: 30.00       + Service Time: 300.00

Note: Ready to pick up customers will take only 30.00 as Total Time to pick up and leave. So Ready to pick up customers are not included in the Total Time.

 

 

Order Accuracy

 

  Order Accuracy:
     Range: Lowest: Wendy's 79%      Highest: Chick-Fila 93%

Order Accuracy Impact on Lost Revenue: Per Year Per Store: $84,312.61

Order_Accuracy_Impact
Order Accuracy Impact on Lost Revenue: Potential Loss Per Year Per Store: $84,312.61

Inaccuracy_Impact

 
 

 
Sprint-Thru - Order Accuracy:
     Order accuracy will always be very close to 100% because of following reasons:
  • Ready to pick up, ready to sign-in and self-serv customers place orders without employees being in the middle.
  • Employee assisted customers can by pass speaker and use mobile phone for communication. The quality of communication with mobile phone communication will be far superior than speaker communication system.
    Out door noice will not interfere with the mobile communication, because mobile communication will be conducted in a closed enrirontment such as inside a vehicle.
    Mobile phone communication can also be interfaced with AI (Artificial Intelligence)

 

 

Suggestive Selling

 

 
Suggestive Selling:
     Range: Least: Dunkin 12%      Most: Chick-Fila 81%

Suggestive Selling Impact on Lost Revenue: Potential Loss Per Year Per Store: $35,780.09

Suggestive_Selling_Impact

 
 

 
Sprint-Thru - Suggestive Selling:
     Suggestive Selling will be more effective, if it is based on shopper profile:
  • When shoppers place advance orders or at the location using self-serv ordering stations, the ordering systems can offer better suggestive selling based on shopper profile rather than based on the content of the current order.

 

 

Food Quality

 

 
Food Quality
     Range: Least: Dunkin 12%      Most: Chick-Fila 81%

Suggestive Selling Impact on Lost Revenue: Potential Loss Per Year Per Store: $35,780.09

Food_Quality_Impact

 
 

 
Sprint-Thru - Food Quality:
     Food Quality will be the best, if the food is prepared just before it is picked up:
  • When shoppers place advance orders, the shoppers cannot provide the exact time of order pick up. In order to receive food with better quality, the shoppers can opt for freshly prepared food.

    This would prevent the merchants perparing the food when they want rather than preparing food when the shoppers want.

 
 
 

Intellectual Property

 

Sprint-Thru (Sprint-Thru™) a trade mark registered with United States Patent and Trademark Office (USPTO) uses propreitory authentication and locker technologies based on Issued and pending patents. Patents 8,505,079 - 8,533,802 - 8,566,957 - 8,695,071 - 8,713,656 - 8,800,014 - 9,112,847 - 9,584,499 - 10,148,659 - 10,560,454 - 10,643,413 and 11,182,992 are US Issued Patents.

 

 

 

 
 

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